IMAGINATION
Moscow
0
Ken Block vs You!

Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco--friendly can be just as powerful and exciting to drive as any other?
Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you.