Ken Block vs You!

Ken Block vs You!

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.
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  • Katie Streten
  • Creative Strategist
0

Ken Block vs You!

Question...how do you demonstrate the power of a Ford Ecoboost engine at an autoshow without actually letting people drive the car (pretty tricky on an autoshow stand...)? We put our heads together and came up with Ken Block vs You!

Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco--friendly can be just as powerful and exciting to drive as any other?
 
Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you.
 

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