Twitter chat - #brandsforlife
Apparently - and unsurprisingly - it mostly comes to what you eat and drink.
Most mentions went to Heniz (mainly beans and ketchup), with Coca-Cola, PG Tips, Monmouth coffee and Marmite also popular, and due pragmatic consideration was also given to what we cook in - Le Creuset being the pan of choice.
At one end of the gastronomic table, McDonald's had its champion; at the other "sexy belly pork" or "porchetta" was a non-branded lifestyle choice from @fedecricchio.
Alcohol played a less prominent part than might have been expected (Becks and Chablis got a nod), but does this merely hint at an "anything will do" drinking attitude among our esteemed Twitter public? Probably (well, definitely, if speaking only for myself).
Fashion matters to you, especially fashion for your feet with Nike, Converse, Dunlop ("from cool to embarrassing four times in one life" - @robtaylorcreate)" and Onitsuka Tiger all cropping up.
Most popular fashion house in this admittedly UK-skewed poll, dear old M&S, especially for the underwear.
And the toy of choice was none other than Lego, quite literally, the building blocks of many a happy childhood.
So what does this tell us?
That our brand loyalty is ruled by our senses, especially, it would seem, the senses of smell, taste and touch. We also appear to be most fiercely loyal to brands that perform well in fairly mundane parts of our life - for example, eating breakfast or putting on comfortable clothing.
Our brief survey is by no means scientific and we'll save firmer conclusions for the future. In the meantime, continue to read this blog for more of our personal choices of Brands for Life (Haribo is coming up tomorrow) and tell us yours right here or at #brandsforlife @ImaginationLabs.