Launching the Ford B-MAX Challenge

Launching the Ford B-MAX Challenge

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.
INNOVATION Global
  • Alex Trickett
  • Creative Strategist
0

Launching the Ford B-MAX Challenge

 

Ahead of the Champions League final between Chelsea and Bayern in Munich, staff from Imagination and Hawk-Eye put their exciting new kicking game through its paces at Sony HQ in Basingstoke. Next stop is the Olympiapark festival, which starts on 16 May, giving football fans the chance to kick their way to final tickets in the Ford B-Max Challenge. Ladies and gentlemen, you have my (paltry) 76 kilometres per hour to beat. Let the games commence...

 

 
 

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