Ford at Goodwood
Referred to as the 'Central Park among Sky Scrapers', Ford's presence consisted of a garden party set up with deck chairs, a Green Screen activation, and a Big Screen showing exclusive content, interviews (including special guests Paul Swift, record-breaking precision driver, and Mauro Calo, Sweeney film stunt driver) and clips from The Sweeney film featuring the Focus ST.
The combination of presenter-led Ford news, music, quizzes, competitions and free popcorn added further opportunities of interaction and activity for visitors on the stand. Visitors were able to share their experiences via Twitter and Facebook immediately through interaction with the iPad-equipped hosts.
Visitors were also able to get their photo taken in the style of the Sweeney movie cover. Check out the photos!