F1 roadshow comes back to America
I'll explain why...
Not only was it a cool stunt. It also marks the return of F1 to the US with all of the associated sponsor opportunities. The Austin Grand Prix is in the books for 18 November, but they’ve also been pushing to add a race in 2013, with the other being considered for Weehawken NJ, just across the river from Manhattan!
They say it took David Coulthard (retired F1 champion) just 30 seconds to fly through the Lincoln Tunnel at 190 mph. Imagine that!
Another video shows them using the computer controlled engine to actually sing the Star-Spangled Banner! Yeah, I cried a little, what of it? This is truly a great day for the United States of Racing!
Formula 1 is one of my favorite sports. I see it as the pure embodiment of truly international competition. Where the Olympics is solely athletic, F1 involves all aspects of human nature and ability. It goes beyond the traditional notion of sports, by combining athleticism (no question here, drivers are essentially super human), team dynamics, technology, private industry, family business, corporate sponsorship and most certainly politics.
So it’s hard to describe the drama that naturally and delightfully unfolds. BTW - Everyone should watch the movie "Senna" about a famous Brazilian F1 driver. That kind of sums up what F1 is all about. (I also cried watching that, but you will too this time, so lay off me)
F1 returning to the US could open up so many opportunities in sponsorships and promotions for countless foreign and domestic brands that would love the exposure. It's always amazed me that one of the biggest money sports on the globe is practically non-existent in one of the most lucrative markets in the world.
Well it looks like times are shifting, so opportunities abound for drivers, race tracks and sponsors alike. David Coulthard's speeding tunnel drive is just the start...