Turning a monument into a trinket

Turning a monument into a trinket

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.
OPINION Global
  • Eduardo Braniff
  • CEO and Creative Director, Imagination the Americas
0

Turning a monument into a trinket

The sight of scaffolding going up in NY's Columbus Circle was baffling. Hadn't everything that needed doing here, been done? The Coliseum had been replaced by a luxury mall. Trump had put up yet another tower. And, the historic "lollipop" building had been transformed into a far less interesting home for the Museum of Art and Design.

But, happening upon this article explained that this exercise in scaffolding was in the name of art.
 
Turns out the artist Tatzo Nishi is erecting a small studio apartment around the statue of Christopher Columbus, the namesake of this corner of Manhattan. Nishi's work is experiential beyond belief in his transformation of the monumental to the mundane; and in how his ideas realised bring us up close with what had always been distant. 
 
You see, he builds structures around church weather vanes, monuments and statues and, by isolating these in other contexts, makes them a far different experience than what they were originally created to be. 
 
We will report back as soon as we have had a chance to visit the newest and most coveted address in Manhattan, where the discoverer of America is newly fashioned into a tablescape or hallway decor!

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