For the first time in Sydney New Year's Eve history the City of Sydney have appointed an agency to lead the creative for the Sydney New Year's Eve celebrations.
As the creative lead for the celebrations, Imagination Australia are collaborating with iconic Australian industrial designer Marc Newson.
Imagination Australia was founded in 2005, with its Sydney and Melbourne offices servicing a client base that includes some of Australia’s most iconic brands including the Commonwealth Bank, Ford Australia, Sanitarium, AMP and Blackmores.
Heath Campanaro, General Manager of Imagination Australia said: “We feel privileged to be awarded this incredible opportunity and look forward to collaborating with the City of Sydney to further enhance its reputation as the New Year’s Eve Capital of the World.”
To find out more about this story, please contact PR Director Lucy George.