Imagination gave 700 MasterCard guests the chance to take some history home after the UCL Final at Wembley in May, as part of a compelling hospitality experience.
To bring MasterCard’s new PayPass technology to life, Imagination created two boutiques in the Bobby Moore Suite upper level, selling exclusive London-inspired UCL Final souvenirs.
Using pre-credited wristbands, more than 600 of the 700 guests engaged with the PayPass technology to buy the goodies.
But the ultimate ‘Priceless’ souvenir was still to come – after negotiation with UEFA, Imagination installed turf at the ground’s tunnel entrance and photographed the players walking over the hallowed lawn.
Imagination carefully pulled up the turf at kick-off which was then cut into sections, framed with the photos and deftly delivered to guests following the final whistle.