Imagination the Amercias, along with partners Dentsu and MC2, has delivered the strategic creative direction for the stand's new experience and design. This is a first step in evolving the stand's experience and design which Imagination will continue to shepherd over the coming months.
In addition, Imagination delivered Canon's first NAB Executive Presentation. Where Canon's key executives and cinematographer partners unveiled Canon's latest entries in the cinematography products; the Canon EOS 1-D C and the Canon EOS C 500. Industry press and professionals experienced a presentation which Imagination was responsible for scripting, revealing the cameras and presenting two short films shot with the new cameras.
The Canon booth which was designed and delivered by Imagination has won the Best Design prize by unanimous vote.