NFL kits unveiled in Imagination photo shoot

 
Imagination The Americas’ New York office recently completed the first photo shoot of the newly designed, Nike-sponsored NFL uniforms for the New England Patriots and St. Louis Rams.
 
The shoot was commissioned for the environmental graphics program that Imagination The Americas is designing for the NFL’s 2012 International Series – an “away game” between the Patriots and the Rams held at Wembley Stadium in the UK.
 
This is the third year the NFL has asked Imagination to deliver the International Series and the first photo shoot. Based on the creative concept for the environmental graphics, Imagination produced and art directed two shoots in Massachusetts and Missouri at each of the team’s respective training facilities.
 
The International Series will be played on 28 October, 2012.