In a show seamlessly designed and executed by Imagination, a huge, tracking double LED screen capable of operating in a joined or split state accommodated JLR’s dual-brand messaging and allowed both Jaguar and Land Rover to independently showcase their new vehicles.
JLR CEO, Dr Ralf Speth, delivered an introductory presentation and welcomed VIP guest, Ratan Tata, to the stand to witness the official reveals.
As the screens tracked to the right, an all-new Range Rover film created an atmosphere of drama and anticipation before the new vehicle emerged theatrically from behind a waterfall, made its way through a wade pool and took pride of place at the centre of the Land Rover stand. The Jaguar F-TYPE reveal sequence immediately followed.
The show began with an introduction by Adrian Hallmark, Jaguar’s Global Brand Director, seguing into an emotive launch film that showcased the brand’s legendary bloodline.
In an impressive combination of film, digital, visual and audio content, the LED screens tracked left, co-ordinated with LED pelmet and flooring effects set against a brand new fascia, as two F-TYPEs drove onto the stage – and two stationary vehicles were unveiled.
This was a critical reveal for Jaguar and a springboard from which it will launch a much wider product portfolio. Both the Musée Rodin and Press Conference events were met with extremely positive feedback – and are widely considered to be amongst the Imagination Automotive team’s most spectacular productions.