Bring to life Shell’s innovation and expertise in gas-to-liquids (GTL) technology, at the official inauguration of the largest GTL plant in the world, in just eight weeks, for an audience including significant global dignitaries, at its official inauguration in November 2011.
The key objective was to highlight Shell’s unrivalled track-record of innovation in GTL technology whilst establishing the plant as the crowning achievement of the partnership between Shell and Qatar Petroleum.
Revenues from its extensive natural gas reserves have transformed Qatar over the past three decades. At peak capacity, Pearl GTL will account for almost 10% of Shell’s total global production.
Our solution combined a striking physical illustration of the plant’s scale and sophistication with a wealth of interactive digital content.
We designed and built a beautifully-crafted 4.5m² scale model of the plant, made of 1,600 Perspex blocks, each assembled from up to six components. Each component is up-lit and brought to life by fifteen LCD screens playing high-definition GTL process animations.
The model, surrounded by twelve touch-screens, provides users access to hundreds of supplementary videos, animations, stills and text-captions, allowing them to explore the plant, its products and people in more detail – either as individuals or as part of a hosted group presentation.