A national and international leader in the building materials industry, CRH aims to be responsible whilst delivering superior performance and growth.
Challenge
To provide CRH plc with creative, technical and logistical services for their FY11 results presentation in London.
Solution
Building on a long-standing relationship, we worked with the Investor Relations team to create an overarching creative identity for the event, leveraging the company’s corporate brand guidelines, applying it to the event environment and all communication touchpoints.
We provided CRH with full logistical support for the event including venue management, print management of their financial report and the organisation of more intimate meeting spaces where press meetings could take place. As part of our end-to-end production support, we managed the webcast together with the filming and editing of the CEO's internal address to employees.
Finally, we provided intensive management presentation training, including Q&A preparation, through one-on-one and group rehearsals both in Ireland and in London.
Results
CRH hosted a successful, seamlessly executed Preliminary Results presentation to 50 onsite guests, with many more participants joining via conference call and webcast. The event communicated CRH’s trading performance and financial overview for 2011, together with the company’s outlook for 2012.