The issuer and four global coordinators of the transaction sought Imagination’s expertise in managing the five-week, consecutive pilot anchoring tour and three team IPO roadshow.
To celebrate the planned dual US and Mexico listing, the issuer’s public relations and corporate communications team looked to Imagination to blend traditional Mexican culture into the streets of New York City during the NYSE Opening Bell ringing ceremony.
Imagination provided continual logistics management in over 30 cities across more than 85,000 miles including multi-lingual support in Latin America. The roadshow teams met with over 150 investors individually and held over 20 group meetings.
With a mariachi band, 20 Mexican dancers and custom Santander giveaways, Imagination crafted an extravaganza filling Wall Street with the sights and sounds of Mexican culture. Simultaneous celebrations were performed in Times Square under a live broadcast of the NYSE Opening Bell. Over 60 guests and employees were invited to participate in the memorable festivities which also included dinner at Cipriani Club 55 and an “agave” themed luncheon at Le Bernardin.
Grupo Financiero Santander Mexico raised $4.1B with a dual listing on the NYSE & Bolsa Mexicana de Valores, in September 2012, making history as the largest Mexican share offering. It set the record for the largest number of daily trades in one company on the Bolsa in its first day of trading. The transaction underlined the strength and flexibility of Grupo Santander’s model of autonomous subsidiaries.