The Body Shop asked us to create a new store design to provide a unique, differentiated brand experience.
The Body Shop wanted to re-establish itself as the first choice for natural, ethical beauty products. Revitalising the brand for the target audience, encourage consumers to reconnect by providing multiple opportunities for engagement within store, and provide a ‘Wow’ that gave reasons to rediscover.
To create a forward thinking, contemporary new ‘home’ for The Body Shop, departing from a formatted chain of stores to create a unique boutique concept that is a place of social interaction and conversation.
Based on new brand positioning statement - Beauty with heart, we created a store concept called ‘Open Kitchen.' The kitchen is the heart of the home and provides a, social, versatile and vibrant space where people gather, create and share.
The concept was also a return to basics, as it was in her kitchen, that founder Anita Roddick began creating her products.
Our designs reflected the look and feel of a kitchen space. Our use of natural materials provided a contemporary and welcoming environment. An oversized, iconic central table provides the ‘stage’ for all in-store events and customer engagement.