Inspire, surprise, engage and excite a new global audience about the story of the Range Rover Evoque; to tell the story behind its creation, to drive leads and pre-orders and to encourage a new perspective on the brand.
The target conquest audience is one that is socially and digitally mobile, looking for unique and connected experiences that can be shared amongst peers.
A global tour amplified through social media and celebrity endorsement that looked to capture the interest of the press and prospective customers. We launched the tour in three cities, connected by three world class musicians and influential city shapers, and delivered one global PR story.
Our interactive and dynamic experience showcased the revolutionary Coupe and Evoque, providing the opportunity to meet, engage with and personalise the product – ultimately delivering a sales-focussed experience that has gone on to visit over 100 cities worldwide allowing markets to generate pre-orders.