Where do you want to go today? Swire Properties

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Where do you want to go today? Swire Properties

Providing a luxury digital experience for a world-class shopping mall

 
Challenge
Create an interactive digital directory system to assist visitors to the exclusive Pacific Place shopping mall in Hong Kong. It had to complement architect Thomas Heatherwick’s new vision for the mall and echo the level of customer service offered by a high-end shopping destination.
 
Insight
Most mapping systems fail because users can’t orientate themselves in their physical environment.
 
Solution
We created a groundbreaking 3D mapping system, backed by location-aware interactive kiosks. This means that no matter where it was being used, the map and wayfinding routes displayed to customers are always rotated to their point of view, ensuring clear points of reference between the digital map and the physical space.
 
The system is installed on a network of interactive touch screens, mounted in specially designed units across the five floors of Pacific Place, Onscreen content echoes the physical cues of Heatherwick’s design, with warm, organic lines and precise, smooth movements in response to the lightest touch from users.
 
Written in three languages, the directory allows users to quickly find shops and restaurants, find amenities or browse any current offers. It also includes live typhoon updates from the local weather bureau – essential in South East Asia.
 
The system is run by a central software system that can be managed remotely. Mall managers can update shop details, special offers and logistical changes in real time – ensuring that customers can be redirected should lifts or escalators be out of action.
 
A built-in analytics tool offers real time customer insight and kiosk monitoring.
 
Results

  • The system is in active use for an average of 1,100 hours per month
  • More than 30,000 visitor engagements per month

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