To elevate the brand, create stronger engagements and ensure consistency of
Consistency should not rule out adaptability and versatility.
Shell wanted to optimise their Global Exhibition Programme by creating a consistent visual language to communicate their business values and to build relationships – at any event, anywhere in the world.
We developed a modular platform capable of promoting the diversity of Shell’s product portfolio, technologies and people to a multitude of audiences.
Founded on a strong brand identity, scalable, and built around a content-rich environment, the programme is now a cost-effective, strategic solution to the hundreds of events and exhibitions Shell participates in every year.
A new visual language, which tied together exhibition themes and values, allowed Shell to communicate clearly with any type of audience.
We continue to contribute to and enhance the suite of digital assets that communicate the breadth of Shell’s projects, technologies, products and services across a breadth of channels at many different shows. The key focus is on delivering on-stand experiences that are rewarding, relevant and informative.