Why stand still when you can stand out? Shell

Challenge
To elevate the brand, create stronger engagements and ensure consistency of experiences across many audiences and many locations for one of the worlds largest organisations.

Insight
Consistency should not rule out adaptability and versatility.

Solution
Shell wanted to optimise their Global Exhibition Programme by creating a consistent visual language to communicate their business values and to build relationships – at any event, anywhere in the world.

We developed a modular platform capable of promoting the diversity of Shell’s product portfolio, technologies and people to a multitude of audiences.

Founded on a strong brand identity, scalable, and built around a content-rich environment, the programme is now a cost-effective, strategic solution to the hundreds of events and exhibitions Shell participates in every year.

A new visual language, which tied together exhibition themes and values, allowed Shell to communicate clearly with any type of audience.

We continue to contribute to and enhance the suite of digital assets that communicate the breadth of Shell’s projects, technologies, products and services across a breadth of channels at many different shows. The key focus is on delivering on-stand experiences that are rewarding, relevant and informative.

Results

• Adopted by 90% of the business
• More than 490 exhibitions across 47 countries
• Meaningful engagement with over 18 million potential customers
• Shell exhibition kit used 274 times, and counting
• Duplication reduced by 80%
• Savings of up to 40% generated across the business