A work of art. Aston Martin - Global - Imagination

A work of art. Aston Martin

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A work of art. Aston Martin

Bringing integrity and distinction to the worldwide retail dealerships of Aston Martin

 

Challenge

Reflect architecturally Aston Martin's tradition and bespoke service to provide a compelling and unique customer experience.


Insight
For aspiring owners, an Aston Martin is more than a car; it is a work of art.
 

Solution
A retail design programme, which brings a uniform elegance to Aston Martin dealerships worldwide.

By creating a sense of interior and exterior space for cars and customers, the concept places the car like a work of art as the distinctive centrepiece of the showroom.

Materials contribute to the feeling of luxury by putting the emphasis on quality and detailed execution, integrating marble, glass and aluminium with classic, yet still contemporary, furniture. Modular lacquered wall panels convey technical precision and rhythm, subtly contrasting with a backdrop of smooth white rendered walls and ceilings.


 

Results
The design and identity have been adopted by over 100 locations since 2001, and the programme continues to evolve globally as Aston Martin extends its dealerships. The overall result is an unrivalled automotive retail dealership programme that has produced iconic, elegant conversions and luxurious city centre boutiques across the world.

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