Labs

Labs

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.

Human touch – musings from Mobile Engage 2013

It seems to me that Mobile Engage, suffixed with the slogan “The Mobile Majority”, was carrying the wrong name this year.

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Imagi.nets summer season

The netball season has officially kicked off and the Imagi.nets are back with a vengeance.

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Thank you!

Nothing stands out more than someone taking the time to send a personally written ‘thank you’.

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The magic of the Harry Potter brand

It has been two years since the final film was released, yet the magic of Harry Potter is still very much present. The lightening bolt scar and the round glasses are as ubiquitous now as they ever were, compared to such antiquated icons as Poirot’s moustache or Holmes’ deerstalker hat.

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Can't see the wood for the trees?

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Back in March, I spent two days locked in a dungeon, deep underneath New Cavendish Street, learning about current best practice in advertising (read communications) evaluation.

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Good Shop, Bad Shop

First appeared in Retail Week.

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Friday I am in love: 2013's best new bands

The bands, artists and in-betweeners that are bound to soundtrack 2013.

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Louis Vuitton raises prices again… Why? Because it can!

I raised a knowing eyebrow last week at the news according to HSBC that Louis Vuitton had quietly raised prices across all markets for its non-leather handbags – the “bread and butter” of their business. LV prices have gone up by at least 10 percent in the UK and USA, and by 5 percent to 10 percent in Asian markets including China.

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What Does Luxury Mean to You?

 
First appeared in The Huffington Post.
 
The days of status shopping are 'so' over.
 
Once upon a time, shopping was as much about making a statement about your place in society as it was buying essential items. Even if only once a month, those ostentatious displays of wealth were an integral part of 'retail therapy' and the idea of a luxury purchase was all about pure, self-indulgence: "I luxury shop, therefore I am better".

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The Magic in Random Acts of Generosity

 
Last week at Imagination we asked the big question of whether luxury is history. Now while the concept of luxury is certainly not history, some of its historical attendant attitude may well be, and thank goodness for that! 

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