Labs

Labs

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.

Brands for Life: Ghostbusters

The never-ending appeal of grey overalls and proton packs.  

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Who are ‘Generation Z’?

They grew up with hashtags, touch screens and instant streaming, but who are Generation Z? 

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From 40 Seconds to 4 Hours: How Experiential Content has Changed Advertising

Exploring the ways technology and experiences have fundamentally altered the way we communicate with audiences. 

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It’s a Wonderful Life: An Intern’s Journey

With the deadline for submissions to the Imagination Internship Program mere days away, former Intern Thomas Purbeck explains just what’s so darn great about internships at Imagination.

 

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Imagine If… How Do Brands Approach The ‘Modern Family’?

With ideas of what constitutes a family unit changing, how can brands engage with the modern family without alienating parts of their audience?

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Why We Run - And Why Brands Should Care

With the imagination running team receiving a new running kit this week, now seems a good time to talk about brands and running. 

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Imagine If… You had to choose between sexiness and convenience

It's official; wet shaving is sexier than dry shaving. Just ask James... 

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Experience Content Speaker Profiles: Ryan Skinner, Forrester Research and Alex Slater, Realeyes

Continuing our preview of the speakers for our event on Thursday 5 June, we get a taste of what to expect from Realeyes’ Alex Slater and Forrester Research’s Ryan Skinner. 

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Experience Content Speaker Profile: Patrick Collister

Continuing our preview of the speakers for our event on Thursday 5 June with Head of Design at Google NACE, Patrick Collister.

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What is Experience Content? Some Examples from our Recent Work

We share some examples of what we mean when we talk about 'Experience Content'...  

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