I know that everyone has been excited by the fact that this Olympics has been the Olympics of social media. After all this is the games social media took its place, not as a niche activity, but a mainstream essential for enjoyment, collaboration and news. However, I think what is more interesting about this year is that in this games the Paralympics has really gone mainstream. The numbers speak for themselves the Beijing Games, reached 1.8 million. 1.2 million tickets were sold at the Sydney Games in 2000, and just 850,000 were sold in 2004, at the Athens games.
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