Labs

Labs

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.

10 rules for students and teachers

Beyond how simple and compelling these rules are, I love that they are by John Cage and posted at the studio of Merce Cunningham. Greatness abounds on this piece of paper.

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Brands for life - Kodak

Kodak is sadly a brand that has had it’s life. A sad death for a brand that will remain with me.

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Festive Friday - farewell dog days of summer

This week's playlist from Imagination's New York office.

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Turning a monument into a trinket

The sight of scaffolding going up in NY's Columbus Circle was baffling. Hadn't everything that needed doing here, been done? The Coliseum had been replaced by a luxury mall. Trump had put up yet another tower. And, the historic "lollipop" building had been transformed into a far less interesting home for the Museum of Art and Design.

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When Google Goggles meet Marvel superheroes

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One of the quirks of Imagination is the email list called Small Ads. Like most companies, we have email lists for departments, offices, teams etc, but Small Ads is a bit different.

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F1 roadshow comes back to America

I am so excited to share this video of an F1 car actually driving through the Lincoln Tunnel!

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Paralympic Push-through

I know that everyone has been excited by the fact that this Olympics has been the Olympics of social media. After all this is the games social media took its place, not as a niche activity, but a mainstream essential for enjoyment, collaboration and news. However, I think what is more interesting about this year is that in this games the Paralympics has really gone mainstream. The numbers speak for themselves the Beijing Games, reached 1.8 million. 1.2 million tickets were sold at the Sydney Games in 2000, and just 850,000 were sold in 2004, at the Athens games.

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Both Sides of the Coin: A Tale of Two NFL Photo Shoots

The Imagination New York office recently embarked on a challenge to photograph NFL International Series superstars for a pre-season campaign. Exciting it may sound, but with little time, it proved quite the challenge. We let the team behind the work explain.

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Our Olympics - part three

It started when a good friend told me a few months ago that he was going to be riding his scooter around the Olympic Stadium as part of the closing ceremony. I knew at that moment that I had to be a part of it. Whatever it took!
 
I was lucky. My friend's plea to the organiser scored me one of the last few places and I was in. I knew it was going to be good; but I was not prepared for the enormity of what was to follow...

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Just a thought... How clients can maximize the advertising RFP process

Eduardo Braniff, Imagination’s CEO of the Americas, presents the latest episode in his "Just a thought" series.

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