21 April 2008. Chicago, USA: Global communications company Imagination (USA) Inc. has unveiled its new booth design for the luxury bathroom brand TOTO. The stand will be revealed to the public at the 2008 Kitchen/Bathroom Industry Show & Conference (K/BIS) in Chicago.
K/BIS is the largest biggest bathroom and kitchen retail exhibitions in the US with over 20,000 visitors attending each day. K/BIS ran from 11th- 13th April 2008.
The new stand has been designed by Imagination's New York team to showcase the full range of the global brands luxury products as well bringing to life TOTO's philosophy of ‘totology' - a quest to enrich lives today, while simultaneously conserving and protecting our natural resources for tomorrow.
This is the second year that TOTO has partnered with Imagination to develop its presence at K/BIS. The 2007 design was a tremendous success for TOTO and even went on to scoop a prestigious Event Marketer award for Best Trade Show Exhibit.
Gabrielle Chamberlain, Client Services Director and Board Member of Imagination (USA) Inc., said of the stand: "This year's booth is an iterative continuation of that which was developed for the 2007 show. The new design was created around a fully integrated event strategy, which we developed with the TOTO team over the last eight months. Our work is grounded in TOTO's essential brand attributes and messaging-it is a dimensionalized expression of the company and its values. We are very proud of our relationship with this premium brand, which delivers stylish, responsible, and intelligent bathroom products and technology."
Water is what drives TOTO's passion for innovation and sustainability, and inspires the company's commitment to the consumer and to the planet. The design reference for the 63,000 square feet of stand space at K/BIS 2008 is a suspended water drop and corresponding ripple effect. The center of the liquid is defined by a gathering of colored banners, which are inspired by images of cascading water. As the ripple moves out over the stand the banners are
reduced and become more refined in size - the overall effect is one which draws visitors to the center of the stand and in turn creates a more open and atmospheric effect in the surrounding outer areas of the stand. The stand has a number of different product zones which radiate outwards in concentric circles. Each product area plays close attention to the adjacent product and the relationship between the areas - thus creating a harmonious and connected atmosphere for visitors.
Mark Abbas, Senior Director, Branding, for TOTO USA, Inc. commented on the experience:"We're very pleased with the design of our K/BIS booth this year. The open plan allows booth visitors to freely move from one section of the booth to the other while at the same time helping them easily understand our key brand messages and see our new products. Imagination's design solution allowed us to stay on budget while providing a dynamic experience, the kind of which is expected of TOTO, as a leader in our industry."
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