Imagination Scoops Prestigious Prize At Event Awards 2007

Event Awards

September 2007: On Friday 14^th September 2007 Haymarket Publishing held their 2007 Event Awards, the most prestigious Event and Exhibition awards in Europe. Communication company Imagination Ltd, scooped the Gold award for their work on the ground breaking Ford VJ experience which had it's debut at the Geneva Auto Show earlier this year. The highly coveted award was presented to Imagination in the ‘Best Exhibition Feature' category which had three other finalists vying for the top spot, including the ‘Mini Feature' and ‘The Arena' both which were created for the British Motor show last year.

As well as the gold award, Imagination also collected a silver award for the overall Ford Geneva stand, which housed the innovative VJ area.

The technology used for the award winning VJ experience gave visitors a chance to engage with the Ford brand by creating their own content, which was then used through out the stand. Visitors were encouraged to add media through four different formats: SMS, images and video sent via Bluetooth, pictures and messages recorded on iMacs and film crews, who are on the stand and will conduct ‘Vox Pop' interviews.

Once visitors had submitted their information the content was sent to two VJ's (Video Jockey) who work on a visual mixing desk (the mixing desk worked on the same principle as a music DJ decks). The VJ's would then mix the content onto public facing screens which could be seen throughout the stand. Visitors to the stand are able to watch as their texts or images were sent from their phones or from one of the media hubs, to the VJ's, becoming part of the stand design, all within a matter of minutes.

The 2007 Events Awards were particularly popular this year as the Haymarket publication celebrated its tenth year of being Europe's biggest events industry magazine. The Event awards are the only awards ceremony that successfully bridged the worlds of exhibitions and live events in the name of face-to-face marketing.

More information can be found on: www.eventmagazine.co.uk

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