Imagination has created a hands-on, interactive stand for Ford to engage visitors at the 80th Geneva International Motor Show.

With over 700,000 people visiting the event over 10 days, our aim was to deliver an experiential stand that showcases key innovations and builds engagement with the Ford brand.

Featuring over 20 hands-on activities, the Ford stand delivers messages about new technology, sustainability, and Ford design. Visitors can “feel the difference” with the next-generation Ford Focus Control Blade Challenge, ‘test-drive’ the new Focus through a virtual augmented reality cityscape, or customise their own Ford Ka.

“Geneva is one of the most important international auto shows for Ford. With the sheer volume of new products and technologies we are revealing this year, it is critical that we connect with all of the visitors to our stand in an interesting and impactful manner,” Paul Thomas, Ford of Europe’s vice president of Marketing.