Imagination delivered a series of events for key sponsor Jaguar for the first time at this year’s prestigious Pebble Beach Concours d’Elegance, held on the Pebble Beach Golf Links in Monterey, California from August 11-15.
Imagination’s London-based team executed seven separate events, managing design elements, concept and production. A key feature of all seven events was 8ft tall silver sculptural letters, spelling out ‘JAGUAR’ and car model names.
Imagination’s week kicked-off with a cocktail evening for 2,000 people at the Monterey Jet Centre, featuring private jets, super cars and heritage vehicles.
The team then hosted the Jaguar sponsored Opening Party for 900 VIP guests at The Beach Club which included a display of 12 of the 16 XKSS vehicles ever made for the first time – including American actor Steve McQueen’s ‘Green Rat’.
Imagination also developed and undertook presences at Jaguar’s Peter Hay Hill and The Quail throughout the week.