BT has installed what is believed to be the highest 360 degree LED information band in Europe and the Americas at the top of the BT Tower in London. The information band rejuvenates the 1960’s landmark and will deliver messages, text and information that will be visible across London.

The information band was switched on for the first time Saturday 31st October.

Sally Crabb, Creative Director at Imagination said “Working with BT on this project to reinvigorate the BT Tower as a key brand asset was a perfect fit for Imagination’s core expertise and heritage in delivering high impact, high precision experiential activation programmes. Enabling BT to re-establish itself at the heart of London, and providing a new medium for exposing the brand to a global media audience, to Londoners, and to visitors to London has been a pleasure.”  Click here to see the video.