Imagination worked with Ford on a programme to invite independent bloggers behind the scenes at one of the world’s largest motor shows. 

The aim of this initiative was so that Ford could reach a broader audience.  Traditionally the Frankfurt Motorshow targets automotive press on the first day of the event.

This confident move from Ford saw a group of bloggers from several markets being invited to share their experiences and observations. They were also able to interview senior members of the Ford management, design and technical teams, as well as watch rehearsals for the company’s news conference. 

We targeted a variety of different types of bloggers from green lifestyle bloggers to family bloggers across Europe, engaging different markets and different audiences.