The Imagination Gallery was literally full today for the IAB Social Media conference. Both clients and agencies came to hear experts in social media marketing present case studies, strategies, trends and insights around the ‘social’ aspect of the internet.

Katie Streten, our head of digital content also co-presented with our client, Carolyn Royston, from the National Museum Online Learning Project (NMOLP).  Together they spoke about our campaign to promote ‘creative spaces’ - a social networking site that launches today on behalf of the NMOLP. Creative Spaces allows users to collect inspiration and pieces from a range of museum collections that they can then publish and share with like minded people. The social networking initiative is a first for our National Museums and Galleries demonstrating how social networking is now being harnessed by a diverse range of brands and sectors.

Other speakers included St. Lukes, Poke, Orange, LG, Pepsi Max and Cadbury’s.