Imagination has launched a film campaign for French tourism board Tourisme Bretagne, to promote Brittany as a unique holiday destination.

The result is a stunning 30 second ad which screens in UK and French cinemas from July 9, and a two minute short film which will play on Tourism Brittany and partner websites, and all Brittany Ferries and Flybe terminals from July 19.

Imagination won the unique job to sell Brittany to both UK and French audiences, which included conceiving the concept, co-developing the slogan ‘Be Breizh’ and producing the ads.

The campaign relaunches brand Brittany in a contemporary way, playing to the strengths of the region’s inspiring heritage, identity and culture, said Damian Ferrar, Head of Digital.

“We avoided a voiceover to ensure it appeals to all audiences, allowing them to find their own inspiration within the story of a family’s experience as they meet locals, sample local food and entertainment and escape to the unspoiled coast and countryside.”