Imagination kicked off London summer in style by staging an unforgettable party for the Serpentine Gallery’s 40th birthday. 

The party, sponsored by Jaguar as part of its 75th birthday, attracted 800 VIP guests from the worlds of art, fashion, literature, film and music. 

Taking inspiration from this year’s summer pavilion designed by Jean Nouvel, the party was a riot of red, with entertainment and activities designed to get the guests’ hearts beating faster.

Imagination designed, produced and managed the party, including creating an 18-metre LED wall and its content, telling the stories of ten years of summer pavilions, 40 years of the Serpentine Gallery and 75 years of Jaguar.

“For many, the Serpentine Gallery party officially marks the start of summer,” said Ross Wheeler, Client Services Director at Imagination. “We wanted to contribute something new to this year’s event and kick off the summer with a celebration that appealed to everyone.”