In Campaign’s Digital Essay we wrote a thought piece based on the Shirley Temple Effect referring to the learning’s from the Great Depression in 1934.

At this time those who had disposable income were spending it on trips to see Shirley Temple at the cinema, escaping from the drudgery of the everyday.

In the essay we look at how that principle translates to the current economic environment. It also shows how digital offers advantages over other mediums by enabling brands to capitalise on the Shirley Temple Effect.

No one property is in control of the platform and it’s a medium that almost demands conversation and interaction. 

This combination allows for genuinely engaging experiences, igniting conversations and creating real opportunities to embed brands in to people’s lives and loves.