Recognising global excellence in live event and experiential marketing, we were very proud to once again win at the IVCA LiveCom awards.

Imagination was named winner of the Sporting Events category for our high-impact production of BBC’s ‘Sports Personality of the Year Award’ Ceremony 2008.

“Some events have an excitement surrounding them - a magic that draws people in.  We wanted to match the prestige of BBC’s ‘Sports Personality of the Year’ award with big thinking and big ideas. This particular show, presented from the Echo Arena in Liverpool, dramatically saluted the achievements of the UK Beijing Olympians. This award is recognition of our long-standing association with BBC Sport and a job well done for everyone on the team.” Sally Crabb, Creative Director for Sport, Imagination.