We’ve just launched on behalf of oneworld a series of online videos, the Travel Series, providing expert advice to frequent business flyers on innovative technology, products and services that improve their travel experience.
Viewable at www.oneworld.com/travel-series, the Travel Series includes six original 60- to 90-second films – five in partnership with Lonely Planet entitled “Pack It In,” “Going Local,” “Road Warrior,” “Saving Time,” and “Stress Busters,” provide insightful and practical tips and information for frequent business travelers on the go. The sixth film, “oneworld in focus,” gives a dynamic overview of the oneworld brand and its offerings in a visual, sophisticated format.
Users will be driven to the oneworld Travel Series via interactive advertising which is running across a range of international and national websites, from trusted sources of relevant travel information to business news sites such as FT.com and deStandaard.com.