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In order to understand and evolve with the growing audience of consumer-collaborators, brands must adopt the role of initiator and mediator. And to fully benefit from these interactions, they will need to provide platforms of mutuality that flow between the physical, digital and virtual arenas.
Eduardo Braniff
GDR Creative Intelligence is a global research company analysing the latest innovations across retail, leisure and hospitality, set within the context of developing social and commercial trends.
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