Aston Martin has achieved a goal that eludes many companies in the international marketplace - absolute consistency in global brand communication, through the introduction of a design we originally created for the autoshow environment.
The objective of the design concept for the company's autoshow stand in 1999 was to create an upmarket setting for a personal and exclusive experience, true to the brand.
There is no reason why the retail environment should not provide the same calibre of experience for customers. In fact, there was every reason why it should, if the autoshow design was seen to exemplify Aston Martin core values.
So, in 2003, Aston Martin commissioned us to adapt the basic concept and key elements for its dealerships, with a view to delivering a premium location that also fulfils the operational demands of an automotive outlet.
Given it involves some 140 dealerships across four continents, the scheme is being implemented over a number of years. We offer every dealership a design package tailored to individual facilities, which includes design planning, project management, contractor liaison and site visits.
Each environment has two distinct yet integrated spaces - a gallery showcasing the vehicles and a dedicated lounge area for customers.
In the gallery, natural materials such as luxurious travertine marble and polished concrete floors blend effortlessly with technical highlights and contemporary white resin.
In the lounge, classic hand-made furniture sits alongside elegant glass cases displaying accessories and merchandise like beautiful examples of bespoke jewellery: this is more of a luxury boutique than a car dealership.
The programme is dedicated to capturing Aston Martin's signature style and luxury image while respecting the individuality of the setting. Each dealership is unmistakeably Aston Martin, even though the design is bespoke, reflecting its particular character and location in the manner of the flagship stores of Prada and Gucci.
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