Bank of China IPO roadshow

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One of the 'Big Four' state owned banks, The Bank of China's IPO raised US$11.2 billion in an extremely successful and high profile listing in 2006.

Imagination provided the following services:

Corporate Film - a 4 minute overview of the company's business activities shot on location in China.

Design - we created the backdrop for the stage sets in Hong Kong, London, Singapore and New York, the environment, backdrop and invitation for the listing ceremony in Hong Kong, and the design of the front cover for the Hong Kong Public share offering prospectus.

Production - we produced and provided technical support for all the group investor meetings in Asia, Europe and the US.

Video Press conference - we produced a live 3 -way video link-up press conference call between senior management in Europe and the US to 140 representatives of the press in Hong Kong.

Project/Logistics/Travel and Roadshow desk - we managed two client teams, arranging the daily meeting schedule, flights, accommodation, private jets, venues, catering, ground transportation, dinners and entertainment.

Listing Ceremony - we produced, designed and stage managed the listing ceremony event for 500 distinguished guests in Hong Kong.


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