The 2007 show saw the debut of a new environment for Jaguar, dedicated to showcasing the company's full range, including the Jaguar C-XF Concept. We also introduced a new approach for Aston Martin with an art installation and a 3D graphic experience.
The backdrop for the Mazda stand was an architectural interpretation of the brand promise: Zoom-Zoom, bringing to life the emotion of motion in a large-scale dynamic form clad with LED screens.
Content is another means of achieving stand-out, as is interaction. Throughout, we look to make the individual's engagement with the brand as involving and so as personal as possible.
Visitors to the Ford, Lincoln and Mercury stands enjoyed an encounter with the Sync Studio, which employed multimedia technology for the launch of the company's voice-activated, hands-free, in-car communications system.
Hybrid functionality found a place on the Mercury stand, with the launch of the 2008 Mercury Mariner Hybrid, reflecting the drive of Ford Motor Company to minimise the impact of the automobile on the environment.
That commitment was also signalled by a new display about the Ford Hy-Series Drive, a plug-in hybrid powertrain with the potential for greater fuel efficiency.
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