Hertz Global Holdings, the world’s largest vehicle rental company, raised US$1.32 billion, in one of the year’s largest US IPOs.
The IPO came only 11 months after a consortium of Clayton Dubilier and Rice, The Carlyle Group and Merrill Lynch bought the business from Ford Motor Company for US$15 billion.
The IPO was a key step in the re-alignment of the business under the leadership of new CEO Mark Frissora.
We designed and implemented a series of creative environments to maximize the differentiating nature of the brand at all group presentations, from large group lunches for over 250 attendees, to less formal meetings of around 10 investors. The key was to ensure that the strength and value of the Hertz brand (in both car and equipment rental) was conveyed to the audience.
We worked with the company and advisors to best bring out the key investment themes and brand strengths, both graphically and from a content standpoint.
We produced a total of 8 group meetings in the US and Europe. The staging and environment was supplemented by a series of graphic slabs for all group meetings to ensure that each presentation became a manifestation of the Hertz brand.
We managed the client team, including three investment banks and sponsors, travelling through 12 cities in 11 days. We organized the daily meeting schedule, flights, accommodation, venues, catering, ground transportation, dinners and entertainment.
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