London's Royalty Theatre was transformed into a Caribbean island for a flamboyant stage show we designed and co-produced, which won an Olivier Award for ‘Best New Musical'.
This was an exercise in raising brand profile, in this case that of the tropical drink owned by Coca-Cola, Lilt, which sponsored the production.
The setting for the story spilled out of the auditorium to embrace the whole theatre, to the point that the Royalty Theatre was re-named the Island Theatre for the show's five-month run.
The intention was to immerse the audience in the evening's entertainment from the moment they entered the building. The bars and foyers were re-designed to house a vibrant craft market, a West Indian kitchen and a late night ‘Cabaret Creole' with tropical performances.
Unusually, the opening night after show bash took place in the theatre itself. The audience was ushered out of the auditorium for a brief refresher in the bar, while a crew of 250 stagehands removed all the stalls in a co-ordinated routine that had been rehearsed as meticulously as the show.
Catering, a new set and decorations were installed so the auditorium was ready to party...in just 15 minutes.
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