An inspiring introduction to everyday digital life takes place in this permanent exposition of Samsung's vision, products and technologies on the third floor of the Time Warner Centre in the heart of Manhattan.
We designed a diversity of multimedia installations to make individual interaction the principal means by which stories are communicated; at the same time, Samsung experts are on hand to answer questions and bring a human perspective to digital technology and the Samsung brand.
‘The Samsung Experience is digital convergence in its purest form - where you can see, hear, touch and create the art of the possible. Our hope is that the venue will become a great educational resource, communicating the life-enhancing benefits of digital technology without the pressures of a sales environment‘.
Dong Jin Oh, CEO Samsung Electronics North America
Content is structured around several zones which provide a framework for the Samsung story and help the visitor construct their own experience.
For example, on arrival, you can explore an animated map of Manhattan set within an Orientation Table. In response to hand gestures, this highlights places and activities throughout the five boroughs; the Table also screens short films about digital living in the Big Apple.
An interactive exhibition of rotating LCD screens, developed in collaboration with the Parsons School of Design, presents curated exhibits on New York related themes and personalities.
In other areas, you can create and send a personalised postcard, discover how Samsung products work and try them out within the context of everyday life. A Cyber Brand Showcase illustrates the real time convergence of online activity and activity within the space at that particular moment.
Our concept for the whole experience was to engage with visitors, rather than sell to them. The environment, wholly designed by Imagination, has retail design cues, but it is not a store;since its opening in 2004, it has also been used as an event space for product launches and press conferences.
Research shows that people who visit The Samsung Experience are several times more likely to purchase a Samsung product at a retailer. In fact, 31% of visitors subsequently bought a high definition television within the year.
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