The digital cable, Internet and phone provider Comcast wanted to bring a new dimension to an analyst and investor briefing. We applied distinctive ‘Comcastic’ messaging to all branding and design materials with rigorous consistency. This included the invitation and registration website, staging, presentation setting and the presentation itself, so achieving a unity in content and visual expression that created a marked sense of coherence.  We conducted a perception audit following the meeting to measure impact and success. Attracting 350 analysts and investors, the event was extremely well received.

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• ⓒ Imagination 2010