The Industrial Commercial Bank of China (ICBC) came to Imagination seeking design, management and production of a spectacular event to launch the bank in Australia.
Imagination created and executed a blockbuster event for the opening of the bank, which included a cross-cultural welcome, modern Chinese art gallery space, a photographic gallery showcasing Australia and China’s close ties through history, and a seamless line-up of significant performers and speakers. The bank in Australia was officially opened by the Vice-President of ICBC, Madam Wang, to a glittering applause and live music act by James Morrison and Chang Ning Chai.

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