Jaguar required a vision for future in-car interfaces – encompassing the user experience, navigation and design. The solution had to work with existing technologies and meet stringent safety criteria. Our approach was to ensure the experience was as intuitive as possible by creating natural and effortless interaction. This minimized the time the driver takes their eyes off the road. Informing current and future production vehicles, the in-car interface received a very positive response from automotive media and was shortlisted for a D&AD award.

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• ⓒ Imagination 2010