Work/
We believe in creating digital experiences that allow people to interact with brands and add conversational value.
Land Rover required a dramatic reveal of the LRX concept at the Detroit Autoshow 2008 for media and visitors, with communication focussed on the brand’s technological innovation.
Pre-event awareness activity comprised Bluetooth ads on visitor mobiles. Animations on a 26 metre high definition LED screen prefaced the reveal, which targeted 7,000 media and 100,000 visitors at the Show. Our work earned a BIMA Film and Animation Award.
Land Rover
LRX launch communications
LRX launch communications
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