The CeBit event in Sydney is Australia’s foremost showcase of all things new in technology. Imagination created an open, inviting, cleanly designed exhibition stand reflecting Nokia’s brand values, which showcased their products in a unique way. In the crowded exhibition environment, we wanted to ‘own the space‘ for Nokia, but not clutter it with messaging and products that wouldn’t reach audiences.
The high level of AV on the stand, including five plasma screens, a touch screen and portrait, rear-projected plasma screen allowed Nokia to communicate simply and efficiently to over 400,000 visitors.