Looking to raise oneworld’s profile with the elusive audience of business travellers at airports, we developed content-rich Travel Stations providing destination information sourced through partnerships with Lonely Planet. e-CRM functionality allowed users to email themselves bespoke content. Surveys showed the majority of users had a positive experience and a greatly improved understanding of oneworld’s offer. The Travel Stations won a highly regarded travel industry award for innovation.

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• ⓒ Imagination 2010