Samsung briefed us to create engaging content for their experience centre in Seoul. The 10 brand films centred around the core brand values and needed to be “visionary” and “everyday life mixed with the magical” - so we utilized a variety of filmed, animated and illustrative techniques to bring a unique style to the work. Experienced by millions of visitors, the content has helped to position Samsung as one of the most innovative brands in the technology market and as the client stated ‘no-one has ever done anything like this before in Korea’.

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• ⓒ Imagination 2010