Samsung wished to leverage their Olympic sponsorship through an experience that engaged athletes and visitors at the Beijing Games. We created ‘Olympic Rendezvous @ Samsung’, embodying Samsung’s social, inclusive and ‘green’ values while fostering a sense of participation in a shared Olympic moment. Across 32 days of Olympic and Paralympic activity, the two storey pavilion welcomed an unprecedented 1.5 million visitors, including 1,000 athletes and their guests each day. Its success as a brand beacon was acknowledged with an IVCA Global Achievement Award.

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