In 2008, during difficult market conditions, Visa aimed to list on the New York Stock Exchange in a landmark offering to global investors. We planned and executed all aspects of the IPO roadshow which comprised 3 teams travelling across 3 continents to visit 10 countries and 24 cities. We produced 36 group investor meetings across the US, Europe, the Middle East and Asia for a total of over 1,700 investors. The roadshow was key to a hugely successful IPO, raising $19.7bn, which made it the largest in US history.

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• ⓒ Imagination 2010